Selected work
A selection of recent projects across luxury and motorsport.
International motorsport hospitality across Formula E and WEC, including the 24h of Le Mans. Coordination of catering, media production and suppliers, plus management of VIP guests, partners and media in the paddock and hospitality environments.
Planned and delivered an international press driving event on the French Riviera for 20+ journalists. Managed journalist relations, logistics – hotel, catering, transport, scheduling – and post-event media reporting, for a seamless experience for German and French media.
Led the organisation of an international driver selection event with participants from 12+ countries. Managed travel planning, participant coordination, track logistics and all stakeholders, plus hospitality and on-site operations.
Supported the conceptualisation and delivery of Porsche's motorsport gala for 400+ international guests, with responsibility for invitation management and VIP guest communication.
VIP, press and influencer events for international champagne and spirits brands; brand plans, sponsorship formats and promotional campaigns. Co-led a multi-channel campaign generating 125M+ impressions and strengthened premium positioning across DACH markets.